CeX Ltd. operates and franchises stores that buys, sells, and exchanges technology and entertainment products in the United Kingdom, Spain, the United States, Ireland, India, Australia, Portugal, the Netherlands, Mexico, and Poland. It engages in buying and selling mobile phones, video games, DVDs and Blu-ray movies, computers, digital electronics, TVs and monitors, and music CDs. The company was founded in 1992 and is based in Watford, United Kingdom.