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26 North Yachts Owners Mike Carlson and Nicholas Scherb met in high school. They spent summers on neighboring lakes in Wisconsin—Carlson on Lake Delavan and Scherb on Lake Geneva—where their passion for boats, water and success began. After college, Carlson pursued the sales side of the yachting business while Scherb ran boats. In June 2011, the guys decided to go out on their own, feeling hemmed in and limited by the old-fashioned ways of the yachting industry. “Having had the opportunity to work with and interview large brokerage houses, we quickly saw the need for a modern yacht sales company that understood today’s marketing paradigm,” explained Scherb. Carlson’s and Scherb’s combined experience reflects in their powerful skill sets: finance, marketing, business, technology, in-depth shipyard and popular cruising ground knowledge, yacht systems acumen and captaining the world’s seas. 26 North Yachts has specialized in the 70’ to 140’ range after some market analysis and capitalizing on Scherb’s technical experience in this range. “We think that owners of very large yachts will move smaller and that the normal progression of newer boaters continuing to move up to large yachts will continue,” said Scherb. “Mike and I know this range better than anyone else out there.” In fact, 26 North Yachts’s sales have grown fairly rapidly, and the company recently formed Florida Yacht Management to further service its customers. Carlson attributes 26 North Yachts’ success in part to their combined tenure in the industry and variety of transactional experience. “Many yacht brokers selling larger boats have little negotiating experience due to the infrequency of their sales. This is where we stand out.” Scherb points to their aggressive and unique marketing approach. “Naysayers were quickly silenced by our quick success, thanks in part to our innovative marketing techniques that hadn’t been tried in what has been a pretty dusty, complacent industry. Our marketing strategy is constantly evolving as our competitors and Google catch up and as our priorities change.” Utilizing all of today’s resources to best position and advertise boats for sale, 26 North Yachts gives yachts exposure that not many big brokerages can. By remaining a boutique firm, 26 North Yachts can also dedicate all resources and manpower to best service customers’ needs. “Knowing our market as well as we do allows us to have a better understanding of pricing and values than our competitors, benefiting both our buyers and sellers. In addition, we have access to a worldwide network of boats that may not even be for sale,” explained Scherb. Certainly, this success story will continue to be written as Carlson and Scherb bravely ply the often challenging seas of luxury motoryacht sales.

Jettly, Canada's first and fastest growing private jet club, is a technology company making private air travel accessible through a mobile app that connects travelers to private jets in real-time at attractive prices. With 9,500 aircraft and over 1,500 operators in its network, Jettly is the undisputed champion that is changing the way people fly worldwide.

Our Vehicles We use discreet, luxury SUV’s to tour our guests throughout the city. We believe that our vehicles should be an extension of your hotel room… clean and comfortable, with all the extra amenities to make your experience more enjoyable. We provide a multi-media iPad presentation of landmarks, famous homes, and filming sites, along with chilled water and a fantastic selection of tasty snacks and refreshments. Upon request, we will provide boosters, baby seats and a rear DVD player with private headsets for the kids. We even have free WiFi service access in every vehicle for guests that need that extra boost during our excursions in the hills. Our Guides Collectively, Glitterati guides have over 60 years in the travel industry, and have visited over 50 countries. Expect nothing less than a professional, friendly, and knowledgeable guide ready to accommodate your requests. We take pride in our excellent reputation with the finest hotels in Los Angeles, going above and beyond to create a truly memorable journey for our guests. We keep our fingers on the changing pulse of restaurants, clubs, museums, personalities and real estate, following the moving and shaking that make our special little cities, within a city, celebrated the world over. Glitterati Tours of Los Angeles Guides We are proud to be social media ambassadors for Los Angeles, West Hollywood and Santa Monica, as well as sponsoring members of The Los Angeles Concierge Association. We think L.A. has some of the best concierge desks in the world. When at your hotel, say hello and make sure to ask for assistance in dinner reservations, car rentals, show or sporting event tickets, chartered air transportation, and VIP table service at many of the city’s best nightclub hotspots. Los Angeles Hotel Concierges Just passing through, or in a hotel without a concierge desk? Check out our LA INFO tab on links to the best that L.A. has to offer. We’ve also been referred to as “Concierges on Wheels,” so we can showcase many outstanding venues along your customized tour route.