• Form of BusinessCompany
  • Year of foundation1946

Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story, having grown from one hometown store to a full-service multi-channel jewelry retailer, with retail stores in 13 states, and a leading e-commerce website, REEDS.com. Still a proud family-run business, REEDS strives to make every customer "feel like family", with personalized service, attention to detail, and lasting quality and style.

Founder Bill Zimmer would often tell his associates: "The most important thing I've learned is that you never argue with a customer. You've just got to do right by people." He carried that philosophy into his treatment of employees, vendors and customers alike, stating that his priorities were to "treat all my people like I'd want to be treated, I respect them and I let them know they were loved and appreciated." This philosophy has been carried on by the new generation, earning REEDS Jewelers loyal customers, vendors and employees.

All REEDS items come with the exquisite service and quality upon which REEDS has built its reputation since 1946. Longtime REEDS customers remember founder Bill Zimmer standing every day at his store, greeting customers with a smile and remembering every name of any customer he had ever met, and going the extra mile to make every visit and every purchase from REEDS one that was pleasant and enjoyable. Bill's motto was "The harder you work, the luckier you become." To that end, REEDS was one of the first jewelers to provide late night hours to give customers greater shopping convenience. Bill Zimmer's spirit stays with us today, with every REEDS employee working hard to exceed our customers' expectations and make your experience with REEDS exceptional in every way.

Devoted to quality, REEDS inspects every piece of merchandise at least twice. The first inspection is done at the manufacturers according to our stringent requirements. A second inspection is done again by our trained quality inspectors after we receive the items before they are declared fit to sell to our customers. Additional inspections occur, such as on any item that has been sized or had custom work done, as well as spot inspections during packaging for shipping directly to a customer or to a store.

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Reeds Jewelers

Jewelry store

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