First-Mover Advantage (FMA)

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First-Mover Advantage (FMA)

What is First-Mover Advantage (FMA)?

The competitive advantage of the first initiative to introduce a service or product into a new and untapped market or sector is known as the “first mover advantage.” Being the first to market gives you the unrivaled chance to build your brand’s awareness, market share, and customer base before other companies and goods inevitably enter the market as rivals.

Such a benefit is particularly significant in the cryptocurrency sector, where blockchain-based initiatives and cryptocurrency exchanges fight for a small but growing user base and market share.


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