Direct-to-Avatar (D2A)

Home / Glossary / Direct-to-Avatar (D2A)

Direct-to-Avatar (D2A)

The “Direct-to-Avatar” (D2A) business model is emerging in the metaverse and is focused on sending new products to consumers’ digital twins, which are their own avatars. D2A avoids conventional marketing by using in-game personas to promote virtual goods, physical goods, or real-world events. 

Although it can seem contradictory, D2A is a fast-expanding market with a rising sense of connection to buy digital things that might or might not have analogs in the physical world. Brands may promote V2V, P2V, and V2P services using D2A.

My Newsletter

Sign Up For Updates & Newsletters

Email: